Honoring Service with Bold, Mission-Driven Design

Salute to Service is an annual flagship gala that honors veterans and first responders through a high-impact evening of storytelling, community, and purpose. I led the creative direction and design strategy for the event, crafting a visual identity that balanced reverence with energy—capturing both the weight of the mission and the celebration of impact.

From print collateral to environmental graphics, every element was designed to elevate the guest experience and reinforce the event’s narrative. The creative system integrated strong typography, intentional color, and custom visuals that honored service while inspiring action. The result was a cohesive, immersive brand experience that left guests moved, energized, and deeply connected to the cause.