Designing a Transformative Experience for the David Lynch Foundation

Meditate New York was a high-profile gala hosted by the David Lynch Foundation to raise awareness and support for its mission to bring Transcendental Meditation to underserved communities across New York. I led the creative direction for the event, shaping a visual identity and design system that conveyed both the elegance of the evening and the profound personal transformation at the heart of the Foundation’s work.

The design approach drew inspiration from the serenity and clarity that meditation brings—balancing minimalism with warmth, and sophistication with accessibility. From invitations and event signage to stage visuals and printed collateral, every touchpoint was thoughtfully designed to create an immersive, emotionally resonant experience.

The result was a cohesive, elevated event brand that helped deepen guests’ connection to the cause, amplify the Foundation’s message, and reinforce the gala as a cornerstone of its public presence.