Translating Military Grit into a Standout Speaker Brand

Jake Wood—a former Marine, bestselling author, and social entrepreneur—needed a bold, authentic brand identity to support his growing presence on the keynote circuit. The goal: to visually capture the power of his story and the clarity of his message.

Drawing from Jake’s military background and leadership experience, I developed a brand rooted in strength, discipline, and mission-driven purpose. The visual system featured confident typography, structured layouts, and a palette that conveyed authority and trust. Each design element was chosen to reflect Jake’s ability to distill high-stakes decision-making and battlefield lessons into actionable insights for diverse audiences.

The result is a keynote speaker brand that feels grounded, polished, and powerful—positioning Jake as a credible, compelling voice in any room he steps into.