Designing a Seed Deck That Moved Mission and Capital

Groundswell, a fintech startup redefining modern philanthropy, needed a compelling seed pitch deck to introduce its vision to investors and spark early momentum. The challenge: communicate a nuanced, mission-driven platform with clarity, confidence, and visual polish.

I partnered with the founding team to shape a narrative that balanced purpose and potential—highlighting the pain points in traditional giving, Groundswell’s tech-forward solution, and the massive market opportunity ahead. The deck was designed to be clean, modern, and strategic, with clear hierarchy, crisp messaging, and intuitive flow from problem to product to team.

Each slide was crafted to reflect the brand’s values—accessible, smart, and mission-first—while standing up to the scrutiny of a high-stakes pitch environment. The final product gave the team the confidence to enter investor conversations with design that matched their ambition.