Elevating a Mission Through Cohesive Digital Design

The David Lynch Foundation needed a digital presence that matched the depth and clarity of its mission: bringing Transcendental Meditation to those who need it most. I was brought in to design a cohesive strategy that paired compelling visuals with impactful storytelling—strengthening the brand across every digital touchpoint.

Working in close collaboration with the Foundation’s marketing team, I helped bring new energy and structure to their digital ecosystem. The strategy focused on clarity, consistency, and emotional resonance, resulting in increased engagement and a more unified brand experience.

As part of the campaign, I also developed refreshed branding for key programs including Genius Lounge, Beneath the Surface, and the Legacy Society, ensuring each initiative felt distinct yet connected under the Foundation’s broader mission.